There’s been a boom in online furniture rental companies lately. These are sites where, instead of buying items like chairs, beds, and couches outright, you have the option to pay month-by-month, and, if you wish, eventually return your items. Why? Some of it has to do with lifestyle. The Gen-Z and millennial generation, especially those in urban areas, are predominately renters, making a flexible arrangement with furniture a must as they navigate new apartments. Then, there’s the financial benefits: paying over time for a big ticket furniture item is often more feasible, especially for those early on in their careers. (An added bonus? You can also explore different interior design styles.) But there’s one reason that’s becoming stronger than ever: it’s sustainable.
So J.Crew selected four prints from Liberty London’s pattern offerings, all colorful and cheery in demeanor: There’s “Meadow Song,” with its bright poppies and daisies, which was redrawn from an artwork found in the Liberty Archives. Then, “Giorgia Duke,” rich and paisley-esque in nature. The bursting blooms in “Garden of Life” seem straight out of a tropical paradise, whereas “Club Nouveau” has a feminine, spring-like energy. All four borrow motifs from paintings and nature. “I love the idea of pulling a color from the prints and incorporating it into flower arrangements, hand-made ceramics, crisp bedding to go along with the sheets, and more,” says Gayot. More and more stylish and storied fashion houses have been leaning into home decor as of late—Erdem, for example, is releasing a new set of jacquard wool throws, Olivier Rousteing collaborated with Maison Trudon on a limited edition Balmain candle, Sea New York began offering quilts, while Dolce & Gabbana launched a new home line, “Casa.” Part of it is due to the pandemic: as people spent more time at home, they wanted to make sure their homes were, well, actually pleasant to spend time in. But interior design and fashion have always influenced each other: look no further than the orange-and-brown earth-tone homes of the 1970s, or the over-the-top gowns and interiors of the 1890s. Gayot hopes that the J. Crew and Liberty Collaboration inspires a room and entire aesthetic: “The beauty of this collection is that it can live beyond your home,” she says.
As an interior designer, I am thrilled that Quinn’s nursery came together both visually and functionally. As a mother, every detail in the room puts a smile on my face. But the best part is seeing Quinn beam as he curiously looks around his room. It may initially feel like a surprise that J. Crew, a brand known for its distinct sense of Americana, chose to team up with the-oh-so-British Liberty London for their first ever home collection. But Olympia Gayot, Head of Women’s Design at J. Crew, explains to Vogue that two have the common thread of embodying the “art of living.” And when dreaming about the use of their new collection—which includes sleep masks, bed sheets, crib sheets, napkin sets, and tablecloths—that’s exactly the ethos they wanted to convey: “[You can] bring the table pieces to a park picnic or into your backyard for hosting to create a really beautiful tablescape, use the crib sheets as a defining feature of a nursery, or refresh your own bedding for the season with something vibrant and bold,” explains Gayot.
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