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Here, more of our favorite #VogueBeautyHalloween challenge winners to inspire next year’s costume or for continued inspiration should you want to keep 2022’s endless spooky season alive—or undead, as it were. Halloween is a state of mind after all. Jean Campbell made me do it. In February, the 25-year-old British model lopped off her trademark long blonde hair in favor of an Edie Sedgwick crop, filmed it, and put it on Instagram. I watched the video three times. Then I emailed the crop’s creator, Luke Hersheson. The long-suffering Luke—CEO of Hershesons London, stylist to Victoria Beckham, and the reason why half of London is running around town with a deliberately unkempt bob—is used to these emails. He’s given me drastic haircuts in double-quick time (you’re in the chair for approximately 10 seconds before he’s quietly snipped off half your mop) on several occasions. One summer he chopped off five inches of a single-girl experiment with beachy blonde waves into a chin-grazing style. I got a job at Vogue shortly afterwards. Naturally, I keep going back. Luke is particularly adept at pixie cuts. The, uh, short story is: I used to have one, I decided to grow it out during the pandemic, single-mindedly persisting with the hideous ’90s boyband phase. Then, once my hair had finally hit my shoulders and a breezy bob length, I decided it was time to chop it all off again.
Quite a few people told me not to. “You’ve spent the last 18 months crying about looking like Jack Grealish,” my mother reminded me. But I’m with Nora Ephron on this, and the observation from her essay On Maintenance: “Sometimes I think that not having to worry about your hair anymore is the secret upside of death.” The bob was generating some angst and requiring more and more maintenance—namely, conditioner, and brushing. A crop, meanwhile, is the equivalent of Barack Obama wearing the same navy suit every day while in office. A wash, tousle-and-go style, it radically reduces the number of decisions I have to make in the morning, leaving me free to—well, not quite run the free world, but tackle my emails and take the bins out.Dramatic haircuts are having a moment, partly fuelled by post-Covid fatigue, with long hair seeming like too much of a time commitment. Partly, though, the rise in shorter styles is down to a proliferation of hair transformation videos flooding social media. Hershesons has been posting time-lapse videos of haircuts on its account since 2019; unsurprisingly, “engagement on videos is over 10 times the amount of that of stills,” says Luke. Over on TikTok, meanwhile, #hairtransformation boasts 17.9 billion views, while the more neutral #haircut has amassed an extraordinary 42.7 billion views.
What’s so compelling about a haircut? “I think we are always drawn to a change and a surprise, and we have a unique relationship with our hair—it’s different to doing makeup, as you can’t just wipe it off. There’s a sense of danger associated with a big chop,” says Hersheson. Capture that dangerous process on film, and the result is clients who feel braver, as the idea of change is made more accessible. “We’re in an age of ‘try-before-you-buy’ where we research everything from restaurants to hotel rooms. These videos give people confidence in seeing what they are getting before they commit,” says Luke. “In the old days, people used to bring in photographs from magazines; now they come in and show our stylists the videos they themselves have posted, and say, ‘I want that.’”
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